Tuesday, November 23, 2010

Book Review: Analyzing Social Media Networks with NodeXL

In a well illustrated and easy to read book on Social Media Networks, the authors offer in the introductory chapters (1 to 3) definitions and overview of social media networking concepts along with multiple examples of analysis techniques. Then, NodeXL, an interesting open source template for Excel is used to illustrate the analysis techniques. Easy instructions are given through tutorials on how to use NodeXL for social media network analysis (Chapters 4-7). Chapter 8-15 provide ample cases studies illustrating networks analysis for email, Twitter, hyperlinks and more, thus enabling readers to use the tool proficiently to conduct social media network analysis.

With an extensive list of related references, colorful charts and graphs, this book is a valuable resource to all professionals involved in designing, evaluating and researching social media networking. It is also an excellent textbook choice for a social media networking related courses.


Analyzing Social Media Networks with NodeXL - Insights from a Connected World, Derek Hansen, Ben Shneiderman, Marc Smith, Morgan Kaufman , Elsevier, 2011, ISBN 13: 978-0-12-382229-1
HCI International NEWS - November 2010 - Number 44

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